Springtime is nature’s way of refreshing, revitalizing, and ushering in the new season. Perhaps business owners should view their companies in the same manner. Take this opportunity to re-evaluate your business. What is your value proposition? Are you keeping up with technology? How is your customer service? Are you connected and networking with organizations that may be beneficial? Are you innovative in your thinking? Are you stepping outside of the “box”? Look at spring as a time for a fresh start for your business.
Certified. What next?
Once certified there is still work to be done. You should make an announcement about your new certification to your current companies that you
supply products or services. Also, use the branding and logo information located on the WBENC website for your business cards, brochures, pamphlets, and website. Attend Great Lakes Women’s Business
Council and WBENC events. It may not be possible to attend every available event, but select the “biggest bang for your buck” – what fits your budget and where you can do the most prospecting. Most importantly, keep your certification in good standing by making sure to be aware of your expiration date. When the council says they require 90 days to complete the recertification process, they actually do.
Most Common Certification Mistake by Women Business Owners
When seeking certification as a women owned business, the most common mistake is the belief that owning the company by 51% or more guaranties certification. This could not be further from the truth. WBENC certification for a Women Business Enterprise (WBE) is based on 4 basic criteria: Ownership, Control, Management, and Independence. A woman may have the ownership portion, but give control of the company to a male partner or a board member who is a male may hold the power and control to direct the course of the business. This is done through the governances of the company; Bylaws for a Corporation or an Operating Agreement for a Limited Liability Company. The best way to understand the criteria for the certification process is to use the WBENC Standards & Procedures located on the WBENC website — this is your blueprint for a successful certification.